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About Us

Financial literacy is a right,
not a privilege.

We started Accessible Finance because too many people are locked out of understanding their own money — not because it's complicated, but because no one explains it well.

Our Mission

The investing world has a communication problem. On one end, you get content so simplified it's misleading. On the other, textbook explanations written for finance professionals. The result? Millions of people who know they should be investing, but can't get past the jargon to start.

Accessible Finance exists in the middle. We write detailed, accurate explanations of how markets, assets, and portfolios work — in language that any curious person can follow. No dumbing down. No gatekeeping.

We don't sell financial products. We don't run ads. We don't promote individual stocks, funds, or brokers. Our only goal is helping you understand how money works — so you can make your own informed decisions.

Every guide we publish goes through a rigorous editorial process: research, writing, fact-checking, and clarity review. We hold ourselves to the same standards as the best financial journalism — but with accessibility as the primary lens.

What we believe

Six principles that shape every word.

The editorial standards that decide what gets published — and what gets cut.

01

Clarity above all

If a reader doesn't understand it, we haven't done our job. Every sentence is written and rewritten until the concept clicks.

02

Zero product promotion

No affiliate links. No sponsored funds. No "top picks." We never recommend specific financial products — only frameworks for thinking.

03

Honest about uncertainty

Markets are uncertain. We never pretend to predict them. When evidence is mixed, we say so. When nobody knows, we say that too.

04

Research-backed

Our content draws from peer-reviewed finance research, historical data, and reputable sources. We cite our claims and show our reasoning.

05

Accessible to everyone

Written for someone with no prior finance knowledge. You shouldn't need a degree to understand how your retirement account works.

06

Nuance over soundbites

Real investing is nuanced. We don't reduce complex topics to clickbait rules. We explain the trade-offs so you can decide for yourself.

Our Story

From a frustration
to a library.

2023

The frustration that started it all

After spending months trying to learn investing from existing resources — and finding them either patronizing or impenetrable — we decided to write the guides we wished existed.

2024

First 50 guides published

We launched with a core library covering fundamentals, asset classes, and portfolio construction. Word spread through communities of people who felt the same frustration we did.

2025

40,000 weekly readers

Our newsletter grew entirely through word of mouth. Readers told friends, professors assigned our guides, and financial advisors started sharing them with clients.

2026

120+ guides and growing

Today we cover four core topics with over 120 free guides — and we're expanding into interactive tools, calculators, and deeper case studies. Still free. Still independent.

120+
Free guides
40K
Weekly readers
$0
Cost, forever
0
Products promoted
Who we write for

The readers mainstream
finance media misses.

N

Neurodivergent folks

ADHD, autism, dyslexia, and other cognitive differences can make dense financial writing especially frustrating. We write in short, clear steps with minimal jargon and no wall-of-text layouts.

A

People with disabilities

Disability often means irregular income, unexpected expenses, and complex benefit interactions. We take these realities seriously — rather than assuming a standard financial situation.

B

Beginners & low-income earners

Financial literacy shouldn't require money to access. All of our content is free, forever. And we never assume you're starting from a position of wealth or financial privilege.

A
The Founder

Building the publication he wished existed.

Arthur Li

Arthur started Accessible Finance after noticing that most personal finance content was either too simplified to be useful or too dense for anyone without a finance background to follow.

As someone who has navigated mental health challenges and seen how financial stress amplifies them, he built this platform specifically for the people underserved by mainstream financial media — neurodivergent folks, people with disabilities, newcomers to Canada, and anyone who's ever felt excluded from the conversation.

Start where you are

Ready to start learning?

Explore our library of free guides — from the basics of how markets work to advanced portfolio thinking.

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